Back Stage

Until now, fashion titans have been trying out circularity with small lines and collections. However, in 2018, they have set it at their strategies’ core. Political and social pressures have put the sector under the spotlight.

The boom of ecommerce has changed the rules of logistics. Traditional storages are no longer of use to escalate the management of individualised and personalised shipping in record time. The logistics of the future are based in robots, artificial intelligence and augmented reality.

The world’s capital of lifestyle and casual reclaims itself, too, as a luxury mecca. Groups like Coach and Michael Kors (reconverted into Tapestry and Capri, respectively) advance by force of their check book to threaten the reign of Paris. En grade, monsier Arnault.

The marketing professor at EAE Business School points out that fashion has been made banal, entering a spiral of low prices and informal style.

The high-end fashion sector continues to enlarge its valuation in base to the multiple of 12.2 in 2017 and to ten times its ebitda in 2016, according to the report The Luxury and Cosmetics Financial Factbook 2018.

The Italian Ministry for Cultural Heritage and Activities headed by Alberto Bonisoli has announced the creation of a task force to study how to make of fashion an Italian cultural heritage.

In an environment of digitalisation and irruption of technologies, data analysis will be a lifesaver for fashion companies according to the report Geek meets chic: four actions to jump-start advanced analytics in apparel, by Mckinsey. 360 View and a new calendar: the keys of big data in fashion

In 2017, this segment produced 453 billion euros all around the world, and it is expected that, in 2021, the figure will escalate up to 510 billion euros, according to the report Luxury and cosmetics financial factbook, by EY.

The travel retail market has tripled its size since 2002. However, the expenses of passengers have reduced in their figure during the last five years, according to report Why Travel Retail Needs an Upgrade, carried out by Boston Consulting Group.

Gustavo García Brusilovsky is Klikin&Waylet’s CEO. The executive, founder of BuyVIP, reflects on the transformation of e-commerce’s fashion sector in a situation of change.

The taxation changes induced by e-commerce has made Brussels ultimately define a legal framework that ensures a fair and competitive game for all its players.

Executives from Tendam, McKinsey, C&A or Adolfo Domínguez are some of the confirmed assistants included in the biggest professional meeting of fashion business in Spain, which will take place next February the 5th at Teatre Nacional de Catalunya (TNC).

H&M backs down from traditional channel after Cheap Monday’s closure, but there are other giants in the sector who are comfortably swimming in it such as PHV, VF Corporation or Bestseller, to name a few.

In less than five years, the reputation crisis of brands has gone up and everything seems to indicate that they will be even more stressed ahead of the hyper transparency demanded by consumers and, more concretely, the younger ones.

The Association for Sustainable Fashion in Barcelona (Msbcn in its Spanish abbreviation) and the accelerator Seed&Click are putting the final touches to the release of an international event on sustainable and ethical fashion that goes by the name ReBarcelona.

Logistics players are getting ready in advance for the biggest sales event of the year with different sized warehouses located in strategic areas of the Spanish geography.

The managing director of the fair group’s fashion division claims that multibrand trade in the United Kingdom is going through a good time embraced by differentiation and experience.

With a long trajectory on his back as area manager for several retail companies, Álvarez has worked for many years now as retail consultant. He defines himself as storeologist and has recently published his book ‘Retail thinking’.

Consumption evolves towards a more digitalised, online and technological environment. Nevertheless, besides adding these new tools, points of sale will have to be reshaped in order to answer to the demands of consumers.

The shift to luxury runways of athleisure’s top article anticipates the end of the phenomenon, reconverted into an object of worship for collectors.

Amazon, L’Óreal and LVMH are some of the companies that appear too in FutureBrand’s last ranking, occupying the positions number 21, 56 and 70 respectively.

Atwood ensures that the future of industry is based on sustainability, expected both by consumers and investors.

The general manager of Spanish luxury hub Puerto Banús sustains that there is still room for a bigger development of luxury market in the country.

The Spanish port, one of the districts with a higher purchasing ticket in the country, has created the first sales department to attract more brands.

With Desigual’s collaboration, Modaes.es analyses for a third consecutive year the ten global trends that transform fashion business in the report Global Fashion Drivers, presented yesterday in Barcelona.

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Modaes Global - Back Stage | Reports and interviews of the protagonists of the fashion business. Articles, analysis and interviews on the key phenomena of the fashion business. - Modaes Global.

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