Buy less, use longer: EU recommendations for a more eco fashion

Goal, zero pollution. The fall in prices and the faster speed in buying are two of the factors that have caused fashion consumption per person to increase by 40%. The impact? The environmental footprint of the sector, which represents between 2% and 10% of pollution in the European Union.

With the aim of mitigating the effects of the fashion industry on the environment, the European Parliament has published the Environmental impact of the textile and clothing industryreport which establishes several lines of action for companies in the sector.

Developing new business models such as rental, designing products that facilitate reuse of garments and recycling, convincing consumers to buy less clothes of better quality or offer more sustainable measures are some of Europe’s proposals.

 In that sense, the report states that if the average use of a garment doubled, greenhouse gas emissions from the fashion sector to the atmosphere would reduce by 44%. Bet on traditional crafts, use local materials or small-scale production. Slow fashion is one of Europe’s recommendations for both consumers and companies with the aim of reducing the environmental footprint.