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The global fashion business journal

Jul 3, 20202:59pm

Alber Elbaz returns to fashion: creates joint venture with Richemont

The former creative director of Lanvin and the Swiss luxury holding, owner of brands like Cartier or Montblanc, have created a joint venture for the development of the new brand.

Oct 25, 2019 — 6:42pm
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Alber Elbaz returns to fashion: creates joint venture with Richemont

 

 

Alber Elbaz returns to fashion with Richemont. The former creative director of Lanvin has created a joint venture with the Swiss luxury holding, owner of brands like Cartier or Montblanc, for the development of a new startup: AZfashion.

 

“Upon hearing Alber Elbaz describe his vision for fashion and the projects it inspires in him, I was again struck by his creativity and insight; his talent and inventiveness, with his sensitivity towards women and their wellbeing, will be of great value to our Group and its Maisons” stated Johann Rupert, chairman of Richemont.

 

It is not the first time that the designer makes an alliance with a company in the sector. In recent years, the creative has partnered with companies such as Converse or Lesportsac for the development of collections.

 

Richemont closed the first quarter with a revenue of 3.7 billion euros, 12% more. In the online channel, the company had sales of 648 million euros, which meant an increase of 54% over the previous year.

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