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The global fashion business journal

Jul 18, 202411:18pm

Brioni breaks ties with its creative director after a year in office

The Italian men’s fashion company has announced the departure of Nina-Maria Nitsche, artistic director since mid-2017, when she replaced in the role Justin O’Shea, former buying head of Mytheresa.

Jul 27, 2018 — 7:00pm

Brioni breaks ties with its creative director after a year in office



Brioni must search for a new creative director again. The Italian men’s fashion company, owned by Kering, has announced the departure of Nina-Maria Nitsche, its artistic director for just over a year.


Nitsche worked for more than two decades at Maison Margiela, being its creative director between 2009, when the eponymous designer abandoned the management from his own company, and 2016. In September of that year, Nitsche got hired by Vetements, but left the company in 2017 after the brand’s decision to move its headquarters from Paris to Zurich.


In Brioni, Nitsche replaced Justin O'Shea after months of emptiness at the creative helm, former buying director of Mytheresa, who left the group in October 2016. In the four previous years, British designer Brendan Mullane spearheaded the brand’s collections.


Brioni, founded in Rome in 1945, was acquired by Kering in 2012. The French luxury group ended the first half of fiscal 2018 with a net profit of 2.36 billion euros, 185.7% more. Sales grew 26.8% in the same period, to 6.43 billion euros.

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