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The global fashion business journal

21 Sep 201915:01

Céline, double or nothing in Spain: opens first flagship in Madrid

The company is about to open its first store in the capital, located in prime venue Ortega y Gasset, where it will share the street with Chanel and Valentino.

14 Feb 2019 — 10:01
Iria P. Gestal

Céline, double or nothing in Spain: opens first flagship in Madrid



Céline doubles its bet on the Spanish market. The company, owned by the LVMH group and renewed last year under the creative direction of Heidi Slimane, is about to open its second flagship store in Spain, located in Madrid.


Two years after landing in the country with its first point of sale in Paseo de Gracia, in Barcelona, the company will arrive now now to Spain's capital city with the opening of a store in Ortega y Gasset.


Céline will set up in number 16 of the prime street in Madrid, where it will share pavement with other luxury heavyweight brands, such as Valentino or Chanel.





Until now, the brand only operated in Spain with the store in Barcelona and a corner inside El Corte Inglés in Madrid, where it distributes exclusively its line of leather bags and accessories.


The opening of the new flagship store in Ortega y Gasset takes place at a turning point for the brand, which has become one of the fastest growing of LVMH.

In 2017, the group reorganized the management team of the brand after the departure of the tandem that lead the Céline phenomenon: Marco Gobbetti, CEO, who left the company to joi Burberry, and Phoebe Philio, creative director.


Their role was occupied by Séverine Merle as CEO and Hedi Slimane (former Saint Laurent) as creative director. Under the leadership of this new duo, the company plans to diversify with menswear, it has renewed its corporate image and plans to reach 3 billion euros in revenue in 2030.



Spain gains appeal for luxury

After years of contention due to the economic crisis, luxury has once again bet on the Spanish market. The Céline store in Madrid joins other recent moves such as the entry of Kenzo and Christian Louboutin in Paseo de Gracia (Barcelona), to which Loro Piana, Isabel Marant and Fendi will add very soon, and to the openings of Chaumet, Salvatore Ferragamo and Philippe Plein in Madrid.


On the other hand, Kering relocated Bottega Veneta and Saint Laurent to a 1,400-square-meter store where El Corte Inglés previously operated in Serrano.

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