Uso de cookies Utilizamos cookies propias y de terceros para mejorar nuestros servicios y mostrarle publicidad relacionada con sus preferencias mediante el análisis de sus hábitos de navegación. Si continúa navegando, consideramos que acepta su uso. Puede obtener más información sobre nuestra: Política de cookies

The global fashion business journal

19 Aug 201911:39

Hugo Boss opens in London first standalone store with Hugo brand after reorganizing its portfolio

The German company will inaugurate the shop in August, located in the Westfield London shopping centre. The store opening occurs two years after the company simplified its brand portfolio.

30 Jul 2018 — 18:43
MDS
Share
Save

Hugo Boss opens in London first standalone store with Hugo brand after portfolio reorganization

 

 

Hugo Boss prepares firs store opening with the Hugo brand. Two years after simplifying its portfolio and passing to operate only with the labels Hugo and Boss, the German group is about to inaugurate in London its first standalone Hugo shop.

 

The point of sale will be located in the Westfield London shopping centre of the British capital and will have a surface of 144 square meters. The store has an area in which customers can charge their cell phones, read international magazines or have a drink.

 

For the remainder of the year, the group plans to open ten new stores with the Hugo brand. The brand specializes in casual fashion, while Boss offers the tailoring and athleisure collections of the German company.

 

 

 

 

At the end of 2016, Hugo Boss announced a simplification of its brand portfolio in order to return to profitability. The move meant that casual fashion lines Boss Orange and Boss Green, will be incorporated into the Boss main collection, which will continue to focus on its traditional positioning in the premium range. The company also announced plans to shift its positioning and abandon its endeavours in the luxury segment.

 

Hugo Boss ended the first quarter of fiscal 2018 with a 3% increase in profit to 50 million euros. Sales, meanwhile, remained stable at 650 million euros. At constant exchange rates, the company grew 5% compared to the same period of 2017.

Advertising
Comment
Share
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...