Since Pietro Beccari took over the reins of the brand in June, he’s named a new creative director for Dior Homme and Jens Riewenherm as digital director.
Changes go on at Dior. The company, owned by luxury conglomerate LVMH, has appointed Charles Delapalme as the new chief executive officer of Christian Dior Couture, where he’ll oversee commercial activities and its omnichannel strategy, according to WWD.
Delapalme’s appointment is the latest in a series of changes within Dior since Pietro Beccari took over the reins at Dior last February. In the last few months, the executive has named a new artistic director for Dior Homme and a digital director for the business.
Delapalme joins Dior from Fendi, where he was managing director for retail and wholesale, reporting to Beccari as well. Both executives had already worked together at Louis Vuitton. Graduated at Mines ParisTech University, the Paris Insitute of Political Studies and business school Insead, Delapalme began his career as a consultant at McKinsey&Co. The executive joined Louis Vuitton in 2005, where he held various positions in North America.
Christian Dior Couture went from a turnover of 200 million euros in 1998 to exceeding 2 billion euros in 2017
Even though he doesn’t occupy exactly the same position, Delapalme will replace Serge Brunschwig at Dior, who was chairman of Dior Homme and left the company to join Fendi as CEO.
After LVMH took control of Christian Dior Couture last year for 6.5 billion euros, the brand became the second largest in the group's fashion division, behind Louis Vuitton and ahead of Fendi.
Under the management of Sidney Toledano, Beccari’s forerunner, Dior went from 200 million euros in revenues in 1998 to more than 2 billion in 2017, excluding the cosmetic range sales, which did belong to the French luxury group.