We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

May 22, 20249:47pm

Zara ‘hunts’ creative talent: allies with the Cfda for design challenge

The company will sponsor this year the challenge promoted by the Cfda and Vogue magazine, which in previous editions had the support of Nordstrom and Intel.

Oct 21, 2019 — 4:19pm

Zara ‘hunts’ creative talent: allies with the Cfda for design challenge



Zara returns to gamification to boost talent. The Inditex chain will sponsor a new edition of the Cfda and Vogue Fashion Fund Design Challenge, a project promoted by the American association of designers and the fashion magazine. In previous editions, the challenge has been supported by Nordstrom and Intel.

Zara will provide designers with sustainable fabrics that meet its Join Life label standard. Designers will be able to choose the ones that best suit the concept of their collections. The Join Life label was created in 2015 is also implemented in other chains such as Massimo Dutti and Oysho.


Designers will have the change to work with EcoVero, a type of sustainable viscose; and Tencell Lyocell, in addition to organic cotton. The objective of the chain is to spotlight “sustainability’s key role in the fashion industry” for the next generations, according to WWD.





Although there is no winner to the challenge, last year ten finalists made a collaboration with the Whitney Museum of American Art, where each one had to create a look inspired by the life or work of an artist.


Inditex, which has traditionally maintained a low profile, has carried out several projects in recent years to capture talent, mainly technological. In 2017, the group organized a hackaton in the framework of the Spanish event South Summit, of which it was also innovation partner, and at the beginning of the year it launched a Zara Data Challenge on a new own employment platform.

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment