We use first party and third-party Cookies to help us understand Website usage and to improve the content and offerings and to provide you advertising, analytics and other purposes related to your navigation habits. If you continue scrolling, we consider you accept the policy. You can read more about our cookie policy.


The global fashion business journal

Dec 13, 20199:56pm

Zara takes its first close the loop steps with Denim from Denim

The star chain of Inditex started commercializing the line Denim from Denim a collection of garments constructed with this textile from secondhand items.

Aug 23, 2019 — 4:13pm
Mds
Save

Zara take its first close the loop steps with Denim for Denim

 

 

Inditex starts closing the loop. Zara, the biggest chain of the Spanish giant by revenuw, has launched its first line Denim from Denim, of garments created from the cotton extracted from other used jeans.

 

The company stated that they recycled old garments to subtract cotton and reuse it to create new items. It’s the first collection of the brand using denim waste.  

 

The company explains that its working with NGO’s to the collection of this items and the creation of a system that allows them to continue recycling old denim and giving it a new life. The price of these jeans is 29.95 euros, in line with the rest of the brand’s denim offer.

 

Inditex allied in 2017 with the Massachusetts Technology Institute (MIT), the Austrian Lenzing, Hilaturas Ferré and three Spanish universities to speed textile recycling investigations.

Advertising
Comment
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...