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The global fashion business journal

Dec 13, 20193:51am

Look!

Adidas and Reebok run together

Adidas and Reebok are combining their technologies to launch a collaboration sneaker that merges the Adidas Boost technology with the Instapump Fury silhouette.

Oct 1, 2019 — 9:00am
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Adidas and Reebok run together

 

 

A collaboration to run even faster. Adidas and Reebok (owned by the Adidas group) are collaborating to create a new sneaker called Instapump Fury Boost, that combines Adidas Boost technology with Reebok’s Instapump Fury silhouette.

 

The sneaker, that will be released for the Fall Winter 2019 campaign. A prototype of the sneaker will be available at AtmosCon, one of the biggest sneakers event in Japan, on October 5 with fifty pairs for sale.

 

Instapump Fury was first launched in 1994 and with this new model the brands want to improve its performance using Adidas technology. The exact look of the shoe is still unknown.

 

“Instapump Fury Boost is exactly something we would have tried back in 1994 if we had the technology," stated Steven Smith, designer of the iconic Reebok sneaker, in a statement. “We were always experimenting to find the best cushioning system possible. It is great to build a hybrid of the best of both brands’ technologies.”

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