Some of the brands owned by Kering, as well as other companies in the sector have expressed their solidarity with the situation that Australia is going through.
The fashion industry also fights Australia’s fires. Several companies in the sector are joining in the relief efforts, making donations to different organizations to stop the fires that have significantly affected the country.
The French holding Kering, owner of brands such as Gucci, Saint Laurent among others, has made a donation of one million Australian dollars (686,768 dollars) to local organizations that are fighting the fires.
Kering, which heads Fahion Pact, is one of the companies most committed to sustainability and ut ranks second in the most sustainable companies in all industries, according to the Corporate Knights Global 100 Index.
The American group PVH, owner of brands such as Tommy Hilfiger, Calvin Klein and Warnaco, announced in a press release the donation of one million Australian dollars (686,768 dollars) to the Australian Red Cross Disaster Recovery Fund.
Australia is going through an extreme heat wave that has triggered in fatal fires causing the deaths of dozens of people and the destruction of approximately 1,500 homes.