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The global fashion business journal

Jan 27, 20205:27pm




H&M is the second largest fashion distribution group in the world by revenue. In 1947, Erling Persson launched the Hennes store in Sweden, inspired by American establishments that moved large volumes of merchandise. During the sixties, seventeen and eighties, the company started its international expansion with its first stores in Denmark, Norway, Germany and United Kingdom. The company continued its world expansion and today it’s present in every continent.

Jan 27, 2020 — 8:57am
H&M, profitability put to test since its best performance since 2015

The group, which will present its annual results next Thursday, will has been facing a decline in its benefits for three consecutive years.

h By I. P. G.
Dec 26, 2019 — 9:00am
2019, the year H&M tried it (almost) all

Boutiques, flagships, personalization, retail, online. The Swedish giant has reacted to declining sales with with trial and error.

h By D. G.
Dec 20, 2019 — 9:00am
Arket, H&M’s winning bet: 20 stores in 2 years

The Swedish group has been experimenting with new store concepts and chains for the past years. H&M has launched three new chains since 2017 and closed other two.

h By mds
Dec 16, 2019 — 4:00pm

The Swedish group has reached a revenue of 232,765 million Swedish krona (24.6 billion dollars). In local currencies, group sales rose 6%.

h By mds
Dec 10, 2019 — 5:55pm

The Swedish fashion retailer wants to reduce its greenhouse gas emissions into the atmosphere throughout its value chain in 2040.

h By Mds
Dec 6, 2019 — 4:14pm

The group has teamed up with Chinese subscription rental platform YCloset to try renting out clothes in the country. The group has done similar tests with its main brand.

h By I. P. G.
Dec 3, 2019 — 8:57am

The company has reacted to bad results with more experimentation and more innovation to place itself in a pole position when fashion completes its transformation.

h By I. P. G.
Nov 27, 2019 — 9:00am

The company first implemented this new boutique concept at a new opening in Berlin’s Mitte. In Stockholm, it will include for the first time a rental service, as well as repair.

h By mds
Nov 26, 2019 — 7:50pm

The Swedish company will launch the first part of the collection inspired in Colombia on December 3 at selected points of sale.