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The global fashion business journal

Dec 8, 20192:45pm




H&M is the second largest fashion distribution group in the world by revenue. In 1947, Erling Persson launched the Hennes store in Sweden, inspired by American establishments that moved large volumes of merchandise. During the sixties, seventeen and eighties, the company started its international expansion with its first stores in Denmark, Norway, Germany and United Kingdom. The company continued its world expansion and today it’s present in every continent.

h By Mds
Dec 6, 2019 — 4:14pm
H&M to test subscription in China with COS

The group has teamed up with Chinese subscription rental platform YCloset to try renting out clothes in the country. The group has done similar tests with its main brand.

h By I. P. G.
Dec 3, 2019 — 8:57am
H&M tries it all: what if it hits the right key?

The company has reacted to bad results with more experimentation and more innovation to place itself in a pole position when fashion completes its transformation.

h By I. P. G.
Nov 27, 2019 — 9:00am
H&M takes glocal retail home with beauty, rental

The company first implemented this new boutique concept at a new opening in Berlin’s Mitte. In Stockholm, it will include for the first time a rental service, as well as repair.

h By mds
Nov 22, 2019 — 4:50pm

The company has partnered with the startup Unspun to install this pilot customization project. The company uses scan technology to replicate the client’s body and make garments adapted to its body type.

h By Mds
Oct 29, 2019 — 5:33pm

The Swedish fashion retailer has launched a clothing rental service for members of its loyalty program. This is the first time the group tries this format.

h By P. R./ I. P. G.
Oct 28, 2019 — 9:57am

The Swedish group has opened one of its smallest stores in the world in Berlin, in a pilot test that could set a new trend in the sector.

h By Mds
Oct 23, 2019 — 8:29pm

The Swedish fashion retailer has partnered with the furniture group to promote a research on recycled clothing and implement circularity strategies in 2030.

h By Iria P. Gestal
Oct 21, 2019 — 9:00am

Fashion global retailers, Inditex, H&M, and Uniqlo, have almost tripled their spending on their stores’ rents in the last ten years, up to 6.2 billion euros last year.

h By Mds
Oct 11, 2019 — 4:45pm

The fashion chain of the Swedish fashion giant has launched a live shopping service that will be available in late autumn.