Pitti Immagine boost its portfolio: plans to acquire Firenze Fiera

Pitti Immagine in talks to buy Firenze Fiera. The Italian trade fair organizer is the front-runner to buy the Florentine company, which manages Fortezza da Basso, Palazzo degli Affari and Palazzo dei Congressi.

Firenze Fiera, owned by the Florence Center for Italian Fashion (Cfmi), also owns the Firenze Convention Bureau, a non-profit organization specialized in promoting the destination as the venue for international conferences and events. 

The goal of the purchase is “to create a competitive hub at international level”, according to Mf Fashion. The fair organizer, which manages the international fairs Pitti Uomo, Pitti Bimbo and Pitti Filati, has overcomed other bidders like Bologna Fiere and Italian Exhibition Group (Ieg). 

“The board has indicated that Pitti Immagine’s offer is the one that should be deepened,” Firenze Fiera said in a statement. The company plans to hold an extraordinary meeting on November 29, which will decide whether to carry out the operation. Firenze Fiera has an annual revenue of eighteen million euros.