Pitti Uomo kicks off in Florence with 44 American brands

Florence becomes again the menswear capital for one week. The Italian city will host, starting today, the 97 edition of Pitti Immagine Uomo, one of the main trade fairs specialized in this sector.

In this edition, 44 US brands will be present in the event, that hosts twice a year more than 30,000 visitors and nearly 1,220 exhibitors, most of them European but also from China, Brazil, Canada, Mexico, Thailand, Taiwan or South Africa.

Among the Americans present in the event are brands GH Bass&Co., Beverly Hills Polo Club, Eastpack, Hill City (owned by Gap), Hoka One One, Marcus Alexander, North Sails, Teva, Top Gun and Woolrich Outdoor.