The LVMH-owned luxury brand and the sportswear juggernaut are the labels with the highest grade, holding the 26 and 29 position out of one hundred, according to the report BrandZ Top 100 Most Valuable Global Brands 2018, elaborated by Kantar and WWP.
Louis Vuitton and Nike, fashion’s most valuable brands worldwide. The luxury brand, owned by French group LVMH, and the sportswear behemoth are the two companies within the industry with the highest retail valuation. Louis Vuitton holds the 26 position among one hundred groups, while Nike follows closely, in the 29 place, according to the report BrandZ Top 100 Most Valuable Global Brands 2018, elaborated by Kantar Millward Brown and WWP.
Louis Vuitton’s value has grown by 41% year-on-year and Nike registered a 13% upsurge. There are other global fashion powerhouses included in the list. Hermès is ranked 39, compared to the 41th position in last year’s ranking.
Zara, Inditex’s biggest fashion chain by turnover, lost ground this year, falling from the 34 position in 2017 to the 42. However, the brand still remains among the fifty most valuable labels in the world, with a 7% increase in value over the last year, and is the fourth most important player within the fashion industry.
Hermès and Zara are the third and fourth fashion brands with the highest retail valuation worldwide
The list’s top ten is led by Google for the second year in a row, with a value of 302.06 billion dollars (259.1 billion euros). Apple holds the silver medal in the list, and has increased 28% year-on-year. Amazon sneaks into the top 3 and exceeds Microsoft’s brand value.
The group led by Bill Gates holds the fourth position within the ranking, after raising its brand value by 40%. Microsoft is followed by Tencent, which has beaten Facebook with a 25% value increase. Visa, McDonald’s, Alibaba and AT&T are, in this order, the other companies among the top ten.
The BrandZ Top 100 Most Valuable Global Brands 2018 report also underlines the growth of Asian companies, such as 94% in the case of JD.com, 92% Alibaba and 98% Moutai.