We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jul 19, 20249:11pm

Adidas continues its commitment to circular economy with the startup Stuffstr

The sportswear giant has launched a new sustainable initiative that rewards customers with coupons for its store in exchange for their old clothes.

Oct 16, 2019 — 8:02pm

Adidas continues its commitment to circular economy with the startup Stuffstr



Adidas bets on circular economy and recovers old clothes from its customers. The sportswear company has launched an initiative for members of its loyalty club in the United Kingdom. The proposal encourages customers to deliver their used clothing in exchange for a coupon.


It does so in collaboration with the Stuffstr startup, which, once the customers’ clothes have been collected, are in charge of repairing it, selling it again or reusing it for the production of new clothes. The company has already launched a sustainable collection this year in collaboration with Stella McCartney, called Futurecraft.loop.





The clothing return method is applied to those garments with a value starting from 20 pounds or higher through the Creator’s Club app, which will reward customers with coupons. Stuffstr will be dedicated to offering a free collection service for those products that want to be returned and will manage their resale possibilities.


Adidas launched a similar concept in Brazil, in 2012, and in Canada, in 2016, and plans to expand the initiative to other countries next year. Along the same lines, Burberry and The RealReal, the luxury goods shipping market, have recently announced similar bets for circular economy.

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment