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The global fashion business journal

Dec 7, 20195:54pm

Ariana Grande sues Forever 21 for lookalike model

The singer accuses the American fashion retailer, that is reportedly about to file for bankruptcy, of using a look alike model in its ads and trying to convince its customers that it had partnered up with her.

Sep 4, 2019 — 4:00pm
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Ariana Grande sues Forever 21 for lookalike model

 

 

Forever 21 sets another punch in the doors of filling Chapter 11. The pop star Ariana Grande is suing the American fashion retailer claiming that the group led its consumers to think the singer partnered up with the brand with photos using a “strikingly similar” model, according to The New York Times.

 

The lawsuit was filed Monday in the Federal District Court in Los Angeles and revolves around some images posted in the Forever 21 Instagram account making reference to the music video of 7 rings, one of the singes top rated single.

 

“The resemblance is uncanny and Forever 21’s intent was clear: to suggest to the viewing public that Ms. Grande endorsed Forever 21, its products, and was affiliated with Forever 21,” stated the lawsuit.

 

Forever 21 has been working during the past couple of weeks in the restructuring of its debt and could be in the doors of filling for Chapter 11. Filing for bankruptcy will allow the company to close unprofitable stores and recapitalize the business. However, this measure could affect some of its shareholders, like Simon Property Group or Brookfield Property Partners, owners of most of its commercial stores.

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