Uso de cookies Utilizamos cookies propias y de terceros para mejorar nuestros servicios y mostrarle publicidad relacionada con sus preferencias mediante el análisis de sus hábitos de navegación. Si continúa navegando, consideramos que acepta su uso. Puede obtener más información sobre nuestra: Política de cookies

The global fashion business journal

19 Sep 201922:54

Camper to reactivate its CamperLab concept with a new creative director

The creative will lead the design team and define the creative strategy of the communication of the entire brand and CamperLab stores. His signing comes after the departure of Romain Kremer, former creative director.

18 Jun 2019 — 10:30
MDS
Save

Camper reactivates its CamperLab concept with a new creative director

 

Camper reinforces its CamperLab. The footwear group, controlled by the Fluxà family, has incorporated Achilles Ion Gabriel as the new creative manager of this concept, which focuses on the firm's most experimental design commitment.

 

The company thus leaves vacant the position of creative director of Camper, that was occupied by Romain Kremer until the past 3 June. Kremer joined the company in 2009 collaborating on the design and creativity of Camper Together and in 2014 he was named creative director of the whole group.

 

 

 

 
In her new position, Ion Gabrielle will lead the design team and define the creative strategy of the communication of the entire brand and CamperLab stores, as explained by the company in a statement. The creator, born in Finland, launched his brand name in 2012 and has worked for brands such as Marni or Sunnei. His first collection for Camper will be the autumn-winter 2020 and will be presented next January.
 
Launched in 2015, CamperLab presents the most advanced Camper designs and includes a limited selection of both new and iconic lines. In 2017, the group gave a twist to its strategy with this concept, staying only with three establishments of this type in Paris, New York and London, while the other eleven were incorporated into its conventional network of establishments.

Comment
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...