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The global fashion business journal

Feb 17, 20207:16am

Chilean ecommerce platform Linio follows the steps of Amazon: opens first physical store

The Chilean ecommerce platform, owned by the group of department stores Falabella, will open a pop-up store at Mallplaza Egaña shopping mall, in Santiago, where it will sell cosmetic, books and technology.

Dec 19, 2019 — 4:50pm
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Chilean ecommerce platform Linio follows the steps of Amazon: opens first physical store

 

 

Linio follows in the steps of ecommerce giants. The Chilean ecommerce platform, owned by the group of department stores Falabella, will open a pop-up store at Mallplaza Egaña shopping mall, in Santiago, Chile.

 

The pop-up store will be open until next February, and it will sell cosmetics, books and technology. Later on, Linio plans to replicate this model in other Mallplaza shopping centers, also owned by Falabella.

 

 

 

 

“Our goal is to transform the purchase process of all our consumers and this initiative points in that direction, since it allows us to offer them an omnichannel experience adapting to their needs,” stated Domingo Lama, general manager of Linio in Chile.

 

With this opening, the Chilean ecommerce group has followed the steps of other pure players such as Amazon, Aliexpress or Zalando, which have also opened physical stores in the past couple of months.

 

Since Falabella acquired Linio in 2018 for 138 million dollars, the digital platform has doubled its growth as reported by the Chilean company. Linio has set the goal of doubling its business this year after reaching a revenue of 135 million dollars in 2018.

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