We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jun 21, 20249:43pm

David’s Bridal says yes to Mexico: new flagship, ecommerce and six new stores for 2020

The company is preparing the opening of a 900 square meters flagship in the bridal fashion hub in Mexico City and its preparing the opening of six new stores for 2020. 


Oct 2, 2019 — 9:00am
Iria P. Gestal

David’s Bridal says yes to Mexico: new flagship, ecommerce and six new stores for 2020



David’s Bridal marries Mexico. The American bridal fashion company, one of the largest groups in the sector by revenue, prepares a new flagship in the city center, six new openings for next year and the launch of its ecommerce platform in the country.


“Acceptance in the Mexican market has been very good,” the company explained. The group entered de Mexican market in 2017. After opening this month a new store in Guadalajara, the group now prepares a new flagship store in the center of Mexico City.


The store will be located in Isabel la Católica, the main retail hub of bridal fashion in the city. David’s Bridal new point of sale have an area of 900 square meters spread over three floors.


For next year, the brand prepares an opening in León in January, another in Puebla, in March, and four more still to be confirmed throughout the year. “Retail in Mexico does not go through its best moment, but we are very satisfied”, they pointed out.





The other major project on the table is the launch of its ecommerce platform for the Mexican market. “I don’t think bridalwear will sell a lot online, but there is a huge opportunity in bridesmaids and accessories” the company explained.


In the United States, 29% of the bridesmaid’s business is generated online. “If the bride is a millennial, her friends are too, and online gives us the opportunity to reach bridesmaids from all over the country in all sizes," explains the company.


According to data from David’s Bridal, each bride in Mexico has, on average, 3.2 bridesmaids, although some reach 17 ladies. The prices of these dresses range between 90 dollars for the most basic model and 230 dollars for a model of White by the Vera Wang line.


At the same time, David’s Bridal will also begin to implement new solutions in Mexico to advance with an omnichannel strategy, as do two other brands in the group, Illusion and Fiorentina.

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment