Dover Street Market diversifies: opens perfume store in Paris
The new store, founded by the Japanese designer Rei Kawakubo and Adrian Joffe, will distribute parfums and beauty products. It’s the first outpost of the concept to focus in a key category.
Dover Street Market expands to new categories. The concept, founded by the designer Rei Kawakubo and Adrian Joffe, general manager of Comme de Garçons, has opened a new store specialized in perfumes in Paris.
Located in Le Marais, the new outpost will have a mix between niche and super niche fragrances brands, skin care, hair care, makeup, grooming and wellness. The 185 square meters store expects to reach a 1.5-million-euro turnover during its first year, as stated by Joffe to WWD.
This is the first outpost of Dover Street Market specialized in the distribution of a key category
The executive pointed that this will be the first store of a new Dover Street Market business line dedicated to the distribution of key categories like sneakers, t shirts or jewelry. The store operates under the same concept as Dover Street Market, where no rules apply. Joffre and Kawakubo select the brands and then they are the ones in charge of presenting a concept and developing it in the available space.
Dover Street Market was founded in September 2004 with the opening of the first store in the London district of Mayfair. In 2016, Dover Street Market moved to an old Burberry store in Haymarket street. Now the concept is present in Tokyo, New York, Singapore, Beijing and Los Angeles.
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