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The global fashion business journal

Jun 21, 202411:22pm

Hawkers: loses its major hire from Apple after CEO change

The company’s managing team underwent a profound transformation after the incorporation of Nacho Puig as chief executive officer at the beginning of December.

Jan 11, 2019 — 10:00am
Pilar Riaño

Hawkers loses its stellar hire from Apple: Diego Sebastián leaves the company



Changes in Hawkers. After the departure of its chief executive officer, Francisco Pérez, and the appointment of Nacho Puig as new first-executive, the Spanish sunglasses start-up keeps restructuring its team. One of the most relevant departures in the last weeks was Diego Sebastián, the former Apple executive Hawkers signed in 2017 to lead its retail area.


Sources close to the company have confirmed to Mds that Sebastián left the company at the end of December in the context of a much bigger reorganization of the managing team. These departures are produced at the start of the development of Hawkers’ new strategical plan, led by Nacho Puig.


Hawkers’ major shareholder, Alejandro Betancourt, had decided to bet on a new managing team taking into account the results and the evolution of the company. Out of all the company’s founders, Álex Moreno, Iñaki Soriano, Pablo Sánchez y David Moreno, only the latter appears in the managing team.





Diego Sebastián was hired by Hawkers endorsed by its career in Apple, where he occupied the position of senior director of innovation. The executive, which was recruited by the Spanish company as director of retail and innovation, studied at Oxford University and the Imperial College London.


The former Apple executive was in charge of leading the leap to physical stores of the Spanish sunglasses brand, which in the past months carried out an accelerated process of store openings combining different formats. The company expanded its network in Spain, Italy and Portugal.


Hawkers, that currently has a staff consisting of 260 employees as well as offices in Barcelona, Hong Kong, Mexico City, Los Angeles and Elche (Spain), does not facilitate its business numbers. According to the last available accounts on the Spanish Mercantile Register, the company Play Hawkers concluded 2016 with a revenue of 31.43 million euros, and losses of 4.04 million euros. On the other hand, the company Saldum Ventures (the parent company) closed 2015 with a revenue of 794 billion euros, facing 5.36 million euros in 2014.


The majority shareholder of Saldum Ventures, Hawkers’ parent company, is Alejandro Betancourt, who controls over 50% of the capital. In 2018, the businessman reinforced its position in Hawkers’ shareholding with an increase of the capital valued at 20 million euros, entailing the departure of Álex Moreno, founder of Hawkers, and Alejandro Sánchez, another one of the driving forces of the project.

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Saul Buitrago
12 Mar 2019 — 23:11
You should know that Alejandro Betancour's investment came at the expense of stealing huge amounts of money in his home country Venezuela. Hawkers has been built at the expense of people suffering in the south American country.
12 Jan 2019 — 20:18
I read the original article in modaes.es. it is full of factual inaccuracies. You guys - buy apparently simply passing the Spanish version through an automated translation tool - have taken it to a new level of crap by introducing sub-standard English into the mix.