India rides the sustainability wave to transform its fashion industry

Indiawants to make the textile industry more sustainable. The government of the country started the Project Sure with the goal of reducing the environmental impact in its factories. The initiative that was presented during the Lakme Fashion Week, in Bomby, counts with the support of the main industrial groups of the country.

This said, local companies like Aditya Birla, Arvind or Raymond are amongst the participants, next to other international groups that manufacture in the territory, like Levi Strauss or Bestseller, amongst others.

The Indian government designed this plan with the collaboration of the Cmai, the United Nations and IMG Reliance, the group that organizes the Lakme Fashion Week.

Projects Sure is the first holistic effort that the industry makes to join step-by-step the global sustainability goals. It’s a roadmap that will be coordinated from the county’s corporate organization to reduce the use of carbon emissions and increase the efficiency in the use of natural resources, the waste of residues and the waste of water.

For now, the companies that joined the plan committed to use part of its raw materials and resources from sustainable sources by 2025.

Puma test recycling in India

The German sportswear giant has allied with the NGO Goonj to develop a circular economy initiative.  Puma is planning to incorporate starting September 10^th pick up boxes to collect used garments in the more than 360 stores that the company has in the country.

At the end of this month, the company will take the recycled material to the nonprofit organization that has territories all over India. Goonj will be the responsible to separate, repair and pack the garments and redistribute them for different purposes around the country.