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The global fashion business journal

23 Sep 201904:50

Italian giant Percassi lands in Spain: opens headquarters in Madrid

The new team will lead the development of Lego and Victoria's Secret in the Spanish market. The company also controls the cosmetics chain Kiko Milano.

21 Jun 2019 — 10:00
Iria P. Gestal
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The Italian giant Percassi lands in Spain: opens offices in Madrid

 

More international fashion to conquer the Spanish market. The Italian giant Percassi, which was a partner of Inditex in Italy and controls the distribution of Victoria's Secret in southern Europe, has launched a new headquarters in Madrid.

 
The new team will lead the development of Lego and the lingerie chain in the Spanish market. For now, Victoria's Secret operates only with cosmetics and accessories stores, although Percassi has been looking for the right place for years to launch its first flagship store with all its offer in the country.
 
The company has tested several stores in Paseo de Gracia of Barcelona: the last one was on number 17, a property owned by Hines where Nike has finally progressed in the negotiations.

 

 
 
Percassi also manages the distribution of the intimate brand in France, where it has just opened its first store in Paris, and in the Italian market.

 

The company is one of the largest fashion distribution groups in Italy. Founded in 1976 by Antonio Percassi, Percassi was the partner chosen by Inditex to land in Italy in 2001, and has also been an ally of groups such as Nike, Levi's, Guess, Calvin Klein, Gucci or Ferrari.

 
In 1997, the company launched its first own brand, the cosmetics chain Kiko Milano, of which last year sold 33% to the Peninsula fund for eighty million euros. Percassi's own brand portfolio is completed by Madina, Womo, Billionaire Italian Couture (with Flavio Briatore) and Atalanta.

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