We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jun 2, 202010:48pm

Italian giant Percassi lands in Spain: opens headquarters in Madrid

The new team will lead the development of Lego and Victoria's Secret in the Spanish market. The company also controls the cosmetics chain Kiko Milano.

Jun 21, 2019 — 10:00am
Iria P. Gestal
Save

The Italian giant Percassi lands in Spain: opens offices in Madrid

 

More international fashion to conquer the Spanish market. The Italian giant Percassi, which was a partner of Inditex in Italy and controls the distribution of Victoria's Secret in southern Europe, has launched a new headquarters in Madrid.

 
The new team will lead the development of Lego and the lingerie chain in the Spanish market. For now, Victoria's Secret operates only with cosmetics and accessories stores, although Percassi has been looking for the right place for years to launch its first flagship store with all its offer in the country.
 
The company has tested several stores in Paseo de Gracia of Barcelona: the last one was on number 17, a property owned by Hines where Nike has finally progressed in the negotiations.

 

 
 
Percassi also manages the distribution of the intimate brand in France, where it has just opened its first store in Paris, and in the Italian market.

 

The company is one of the largest fashion distribution groups in Italy. Founded in 1976 by Antonio Percassi, Percassi was the partner chosen by Inditex to land in Italy in 2001, and has also been an ally of groups such as Nike, Levi's, Guess, Calvin Klein, Gucci or Ferrari.

 
In 1997, the company launched its first own brand, the cosmetics chain Kiko Milano, of which last year sold 33% to the Peninsula fund for eighty million euros. Percassi's own brand portfolio is completed by Madina, Womo, Billionaire Italian Couture (with Flavio Briatore) and Atalanta.

Advertising
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...