LVMH buys Kat Von D and changes its name
Kendo, the cosmetic brand’s accelerator from the giant LVMH, already had a minority stake in the makeup brands KVD Vegan Beauty.
LVMH boots Kendo. The cosmetic brand’s accelerator, owned by LVMH holding, acquires Kat Von D makeup brand and has rebranded as KVD Vegan Beauty, according to a press release.
The founder of the makeup brand, the American makeup artist Katherine von Drachenberg, has announced that she will leave the company to focus on her new project: the launch of a new vegan shoes line.
Kendo, minority shareholder of Kate Van D since twelve years ago, is now the total owner of the brand, which was launched in 2008 with four lipsticks. After eleven years, Kat Von D has an integrated catalogue of 250 products, which are distributed in 34 countries, mainly through Sephora, also owned by LVMH.
info@themds.com
Validation policy for comments:
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.