We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jul 18, 20247:52am

Nike appoints first-ever director of digital information

Ratnakar Lavu, until now director of technology and information in Kohl's department store, led the department of innovation applied to consumers.

Jun 7, 2019 — 7:00pm

Nike, to the conquest of the client: appoints its first director of digital information


Nike accelerates in the digitalization of its business. The US sports equipment company has appointed Ratnakar Lavu as the first-ever director of global digital information. The new manager will have the mission of transforming technological advances into new experiences for the consumer.

Lavu comes from the US group of department stores Khol's, where he had served as director of technology and innovation. Among its functions was leading the innovation department and the technology applied to the consumer, a role similar to what it will now have in the sports brand.
"We have to move at the speed that the consumer demands, which requires us to be very precise. Ratnakar has over twenty years of experience working to make sense of user experiences and leading digital transformation teams that accelerate the companies' businesses, "said Eric Sprunk, director of operations at Nike.
Failing to close the fiscal year for 2018, Nike closed the first nine months with an increase in sales of 11%, to 26,608 million dollars (23,353 million euros). The net profit of the multinational rose to 3,040 million dollars (2,668 million euros).

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment