We use first party and third-party Cookies to help us understand Website usage and to improve the content and offerings and to provide you advertising, analytics and other purposes related to your navigation habits. If you continue scrolling, we consider you accept the policy. You can read more about our cookie policy.


The global fashion business journal

Jan 23, 20203:12pm

Nike completes sell of Hurley to Bluestar Alliance

The American sportswear giant had bought the company in 2002 for 95 million dollars. Terms of the deal with Bluestar Alliance were not disclosed.  

Dec 9, 2019 — 8:26am
mds
Save

Nike completes sell of Hurley to Bluestar Alliance

 

 

Nike completes the sell of Hurley. The American giant has sold the Brand to Bluestar Alliance for an undisclosed amount. Nike acquired Hurley in 2002 for 95 million dollars. The company generated annual sales of 70 million dollars at that time.

 

Bluestar aims to fuel Hurley’s sales in categories like skateboarding and snowboarding, as well as continue to grow the women’s business, which will be fueled by connecting fashion and function. Hurley also expects several of its sponsored athletes to qualify and compete in the 2020 Summer Olympics in Japan where surfing will be an Olympic sport for the first time

 

Bluestar Alliance, founded in 2006 by Joseph Gabbay and Ralph Gindi, owns, manages, and markets a portfolio of consumer brands including Hurley, Bebe, Tahari and Kensie, among others. Bluestar's retail footprint includes over 250 stores as well as distributors all across the world. Since its inception, the company has acquired select brands with retail sales expected to exceed 3.0 billion dollars in 2019.

Advertising
Comment
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...