We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Dec 3, 20244:47pm

Prada tries new store concept in one of its biggest markets: opens shop-in-shop in Beijing

The Italian luxury company has opened a new store in SKP department store in Beijing, China. The store has 122 square meters and its design was created in partnership with Selfridges.

Dec 18, 2019 — 8:57am
Daniela García
Save

Prada tries new store concept in one of its biggest markets: opens shop-in-shop in Beijing

 

 

Prada tries new store concept in China. The Italian luxury company has opened a new store in SKP department store in Beijing, China, one of the largest department stores in the country with more than 180,000 square meters.

 

The store has 122 square meters and its design was created in partnership with Selfridges. The concept, called Prada Escape, and was inspired by travel and outdoors. Prada store will have the entire offer of the company, including men’s and women’s ready-to-wear, leather goods, footwear and accessories collections.

 

 

 

 

State-owned SKP Beijing, is a department store that aims that Chinese shoppers buy more luxury in their local market. It has an offer of more than 1000 brands as well as an extended offer of food and cinema. The chain has another subsidiary in Xiang.

 

The department store is located in Chaoyand district and it is part of China’s new approach for shopping malls, that offers art space for new artists to present their work while people are going through the shops.

 

The Italian luxury group ended the first half of its fiscal year 2019 with a net benefit of 155 million euros (172.5 million dollars), up 56.6% year-on-year, compared to the 99 million euros (119 million dollars) of 2018.

Advertising
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...