We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jul 10, 20205:33pm

Puma diversifies and relaunches swimwear line five years later

The company will distribute the new collection starting February 2020 in Europa, Middle East and Africa.

Oct 9, 2019 — 4:41pm
Mds
Save

Puma diversifies and relaunches swimwear line five years later

 

 

Puma starts swimming again. The sportswear company has announced the launch of its swimwear collection, the first one since they discontinued the line in 2016. The collection will include swimsuits, bikinis, shorts and even vests.

 

The company wants to launch these products with a very diverse size range and using sustainable materials. In fact, all the bathing shorts in the collection are created with Repreve polyester made from recycled materials, such as plastic bottles. Sustainable materials and innovation will continue to play an important role in the collection for the future, according to the retailer.

 

The first collection of Puma swimsuits since 2016 will be available in Europe, the Middle East and Africa in selected stores and in its online platform on a global scale starting February 2020.

Advertising
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...