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The global fashion business journal

Jun 13, 202412:02am

Superga boosts its international expansion: lands in Australia and grows in the US

The Italian footwear company’s owner is also planning the opening of a pop-up store next summer of its brand Sebago in New York, as well as opening its second Superga store in Paris.

Oct 15, 2019 — 8:57am
Daniela García

Superga boosts its international expansion: lands in Australia and grows in US



Superga for the global conquest. The Italian footwear company focus its strategy in its international expansion and boosting some of its markets. The company is preparing the opening of its first store in Australia, a market where Superga already operates thought the online channel.


The company, founded in 1991 in Turin, Italy, is also planning the opening of its second store in the French capital. It already operates with a store in 12 Rue du Temple in the Parisian neighborhood of Le Marais.




The company is already boosting its American market through marketplaces, where it currently operates with stores in New York, San Francisco and Miami. The company also sells through its online channel.


Superga is owned by BasicNet, also owner of brands like Kappa, K-Way, Briko and Sebago, amongst others. The company was led until last April by founder Gianni Crespi, who was relieved by Federico Trono, new chief executive officer.


BasicNet, which is listed in the Italian stock exchange, is also boosting Sebago, another one of its chains, with the opening a popup store in Soho, New York next summer. The company ended the first half of its fiscal year 2019 with a consolidated revenue of 138 million euros, an increase of 48.6% compared to the same period last year. Its total sales reached 485 million euros, an increase of 21.6% compared to 2018.

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