Capri draws a new road map. The American group, owner of Michael Kors, Jimmy Choo and Versace, has launched a strategy to strengthen within the Asian market and expand the line of accessories with the aim of reaching the 8,000 million dollars in short-term billing.
John Idol, CEO of the company, explained that their main priority is Asia, where they plan to double the business in the following years. The company plans are reinforced in the Asian market through the enpowering of points of sale.
Capri plans to double its business in Asia in the coming years
In parallel, the other growth vector of the company over the next few years is the line of accessories, especially with the Versace and Jimmy Choo brands. In addition, the group also wants to strengthen the footwear of Michael Kors and Versace, as well as the men's division of the three brands.
Capri closed the first nine months of fiscal year (period ended on December 29 of 2018) with a turnover of 3,894.3 million dollars, a 10% more than in the same period of the previous year.