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The global fashion business journal

Jan 19, 202010:26pm

Weibo launches its own version of Instagram to squeeze the influencer phenomenon

Weibo, a Chinese platform similar to Twitter, announced yesterday the launch of a new social media, Oasis.

Sep 3, 2019 — 4:34pm

Weibo launches its own version of Instagram to squeeze the influencer phenomenon



China has his own Instagram. Weibo, a social network similar to Twitter and one of the biggest ones of the world, announced yesterday the launch a new platform called Oasis. The company defined the new launch as “a lifestyle and fashion social platform for young people”.


Oasis aesthetics is in the middle between Instagram and Xiaohongshu, another local platform of social commerce, according to WWD. Users can filter its content by categories like fashion, food, travels and beauty, edit and share photos and videos.


For now, Oasis is only available through invitation and to register is necessary to own a mole number or accounts un Weibo, WeChat or QQ. According to estimations of eMarketer, around 25% of the Chinese population uses Weibo and in 2021 the number will arrive to 30%.


Oasis could represent a rival in China for Instagram, that has become a key tool for fashion brands. The country also counts with a big number of local influencers like the actress Angelababy, with 7.3 million followers in Instagram and 87 million followers in Weibo; or the singer Yang Mi, with 700,000 followers in Instagram and 83 million followers in Weibo.

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