Woolrich arms its team with former The North Face as new general manager of direct-to-consumer
In addition to the appointment of Federico Manno, the American footwear company has also signed Gaefano Coccopalmeri as its new sales director of export for the Scandinavian, Eastern European, Russian, and Asian markets.
Woolrich boosts its international team. The American footwear company has signed Federico Manno, former ecommerce and digital marketing director EMEA at The North Face, as new general manager of global direct-to-consumer and digital accounts strategy for all markets where it operates.
The group has also appointed Gaefano Coccopalmeri as its new sales director of export for the Scandinavian, Eastern European, Russian, and Asian markets. The executive also comes from VF Corp, where he held the role of global sales director distributors and travel retail at Napapijri. During his career, Coccopalmeri has also held positions in groups such as Max Mara, La Perla and Bally.
These new appointments take place shortly after Woolrich appointed a new chief executive officer. The group signed Stefano Saccone last May, who also came from VF, where he was responsible for Vans’ business for Europe, the Middle East and Africa.
Woolrich, founded in 1830 in northern Pennsylvania (United States) by businessman John Rich, has presence in 45 countries around the world and a network of more than 30 stores. In 2017, it had sales of 180 million euros.
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