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The global fashion business journal

23 Aug 201902:05

Woolrich signs a former VF as general director

The American company has recently appointed the former general director of Vans for Europe, Middle East and Africa (Emea), Stefano Saccone, as group’s top executive.

03 Jun 2019 — 13:00
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Woolrich signs a former VF as general director

 

Woolrich signs a new general director. Fashion American company has appointed the former general director of Vans for Europe, Middle East and Africa (Emea), Stefano Saccone, as the top executive of the group, that was acquired in 2018 by the fund L-Gam Advisers to the Italian group W.P.

 

Saccone will lead the company’s internationalization plan in summer in markets like France, United Kingdom and raising countries in Asia. He will also be in charge of repositioning the company in the American market, focusing in the online channel and integrating the remaining channels.

 

The executive worked for VF Corporation for five years, where he was recently leading the footwear brand Vans for Emea’s region as vicepresident and general director. Previously, he worked in Ralph Lauren’s marketing area and was general director of Nike’s sports wear and active sports divisions.

 

Woolrich, founded in 1830 in the north of Pennsylvania (United States) by the businessperson John Rich, has presence in 45 countries of the whole world through a network of more than thirty establishments. In 2017, it registered sales worth 180 million euros.  

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