We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jul 17, 202411:58am

Xtep closes acquisition of K-Swiss for 260 million dollars

The Chinese sportswear giant has sealed the acquisition of the holding E- Land Footwear, that besides owning the American brand, also owns others like Palladium, Supra, Pldm and Kr3w.

Aug 7, 2019 — 4:01pm

Xtep closes acquisition of K-Swiss for 260 million dollars



Xtep closes purchase of holding E- Land Footwear. The Chinese sportswear group has acquired the company owner of brands like K-Swiss, Palladium, Supra, Pldm and Kr3w, for 260 million dollars. The company announced that the operation will be financed only with its own resources.


“Not only will it strengthen Xtep’s foothold in the expanding Chinese sportswear market, but it will also provide us with growth opportunities in untapped overseas markets such as Southeast Asia”, Ding Shui Po, managing director of Xtep mentioned.


In April, Xtep approved the extension of capital for 1.3 billion dollars for Hong Kong. The goal was to increase its portfolio of international brands to start its international growth and compete with Anta. Besides, the company also created an alliance with Wolverine Worldwide to reinforce its strategy.


In 2018, Xtep started its three-year transformation plan and its revenue was 948 million dollars, a rise of 24.8% compared to the previous year. Its benefit also rised 2.3%, up to 1.4 million dollars.

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment