The companies in the sector that appear in the Best Global Brands 2019 ranking, by Interbrand, added a brand value of 207.2 billion dollars.
Fashion continues to shine. The value of the companies in the fashion sector that appear in the latest edition of the Best Global Brands, by the consulting firm Interbrand, totaled 207.2 billion dollars, 7.7% more than the previous year, when the figure was 192.3 billion dollars.
Zara continues to lead the distribution companies in the ranking with a brand value of 17.7 billion dollars, 3% less than last year. Although the star chain Inditex has fallen four positions among the most valuable companies in the world, until the 29th position, it continues to advance in the ranking with H&M, which it surpassed for the first time last year, when the Swedish giant retreated seven positions, to position 30 , where it remains this year. The Swedish group has also reduced its brand value by 3%, to 16.3 billion dollars.
Nike has once again been crowned queen of the sector despite losing a position. The American company leads the Interbrand ranking fashion companies, placing it in the sixteenth position with a brand value of 32.3 billion dollars, 7% more than last year.
Zara first advanced H&M in the ranking last year
The sporting company is succeeded by Louis Vuitton, who has also lost a position in the Global Brands 2019. The luxury firm has revalued 14% in the last year, reaching a brand value of 32.2 billion dollars.
Luxury also continues to gain value in the ranking. Chanel, which entered the list for the first time in 2018, has increased its brand value by 11%, while Hermés has increased by 9% in the last year. Both companies have advanced positions in the last edition, ranking 22nd and 28th, respectively.
Gucci, on the other hand, has been the fashion brand that has most increased its value in 2019. The Italian firm has climbed six positions in the table, to be placed in the 33rd position with a value of 15.9 billion dollars, 23% more.
Gucci has been the fashion brand that has most increased its value in 2019, up 23%
At the same time, Dior, Burberry and Prada also continue to be among the one hundred most valued brands. The French firm has climbed nine positions in the table, to 82, with an increase in its brand value of 16%.
Burberry, on the other hand, has backed down two positions, up to position 96, with a brand value 4% higher than last year, while Prada closes the ranking in position 100, five places less than in 2018, with a setback of its value of 1%.
The top 5 of the most valued companies in Internbrand’s ranking continues unchanged. The list is still led by Apple, which this year has increased its brand value by 9%. Google and Amazon are in second and third position respectively.
The top 5 Microsoft and CocaCola close. The technology company has increased its brand value by 17% in the last year, while the soft drinks company has placed its value down, with a fall of 4%.