We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jun 15, 20244:53pm

Mexican Black Friday El Buen Fin drives 45% increase in online sales

During the weekend, 61% of Mexican customers bought online, according to the Mexican Association of Online Sales (Amvo).

Dec 9, 2019 — 8:19am

Mexican Black Friday El Buen Fin drives 45% increase in online sales



Mexico’s version of Black Friday drives online sales in the country. During the weekend, ecommerce rose 45% in the country, according to data from the Mexican Association of Online Sales (Amvo).


Over 60% of consumers made purchases online or combined online and offline shopping over the weekend. Sales in volume increased by 85%. Fashion lead the increase during El Buen Fin, accounting for 43% of the sales. Mercado Libre, Amazon, Walmart and Liverpool were the main players.


El Buen Fin is a public-private initiative that started in 2011 to estimulate retail sales in the country. It began in 2011. It takes place the weekend before Mexican Revolution Day, which is observed on the third Monday of November. 

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment