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The global fashion business journal

18 Jul 201913:59

Berlin’s eco fashion trade shows to merge as Neonyt under new management

Ethical Fashion Show and Greenshowroom, both owned by Messe Frankfurt, will maintain their current structure in July, but from January 2019 onwards they will take place as a single trade show.

07 Jun 2018 — 18:00
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Berlin’s eco fashion trade shows merge as Neonyt under new management

 

 

Berlin’s eco fashion trade shows merge as a single event. Ethical Fashion Show and Greenshowroom, both owned by Messe Frankfurt, start a new path from January 2019 onwards, when both fairs will merge and rename as Neonyt. During the upcoming edition in July, both shows will take place separately as usual.

 

“Now it’s important to use this positive impulse to improve even more the fairs conceptually to benefit all involved partners, from exhibitors to visitors and professionals, as well as organizers”, said Messe Frankfurt’s textile division chief, Olaf Schmidt.

 

The word Neonyt is derived from the ancient Greek word neo (new, revolutionary) and the Swedish word nytt (new). Neonyt refers to the current fundamental transformational process in the fashion and textile industry, according to the group’s statement.

 

 

 

 

Neonyt will be spearheaded by Thimo Schwenzfeier, who will keep as well his responsibilities as marketing and communication director for textile fairs at Messe Frankfurt. Stephanie Keukert, until now managing director of Ethical Fashion Show and Greenshowroom, has been promoted to international director for all textile fairs within the group.

 

Ethical Fashion Show was founded in Paris in 2004 with one hundred participant brands. In 2010, it was acquired by Messe Frankfurt and, two years later, it moved to Berlin and ended up its French edition. In 2013, Messe Frankfurt bought Greenshowroom, which has been an independent show until now.

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