We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jul 24, 20242:32am

Premium Group becomes Liberty Fairs’ shareholder and reinforces trade show ties between the US and Europe

Following a minority stake acquisition, the German fair organizer aims to boost its growth in the United States and create European spin offs of trade shows like Capsule and Cabana.

Sep 17, 2018 — 6:28pm
Premium Group becomes Liberty Fairs’ shareholder and reinforces trade show ties between the US and Europe



Premium joins Liberty Fairs’ shareholding. The German group, owner of Premium and other Berlin-based trade shows, has acquired a minority stake in its US competitor, who controls fairs such as Capsule and Cabana.


The deal is part of Premium’s strategy to boost its international expansion. Through this deal, the German show organizer will take its platform to the United States, while also creating European spin offs of Liberty-owned fairs, according to WWD.


The first step of this long-term partnership will be effective next February during trade show season in Las Vegas, as both companies are working to introduce an area dedicated to Premium during the upcoming Liberty edition.


Liberty, based in New York, is owned by businessman Sam Ben-Avraham. It runs two key fashion shows in the country: Capsule, for womenswear, and Cabana, dedicated to swimwear. On the other hand, Premium Group is controlled by Clarion Events and operates with the Premium, Show&Order, Seek and Bright fairs.

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment