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The global fashion business journal

Oct 17, 20192:40am

Andrés Sardá, the Spanish designer that transformed lingerie, dies at 90

Sardá passed away in Barcelona at the age of ninety years old. The designer gave at the beggining of the century the creative direction of his brand to his daughter Nuria. 

Sep 16, 2019 — 4:13pm
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Andrés Sardá, the Spanish designer that transformed lingerie, dies at 90

 

 

Goodbye Andrés Sardá. The Spanish lingerie designer has passed away in Barcelona at the age of 90 years old. Sardá will be remember in fashion history for evolving the intimate apparel, from corset to lingerie, adding a fashion twist and innovative materials. 

 

Sardá created his own company in the sixties, when women’s intimate wear was only girdles and very structured underwear. The creative betted for new designs with new textile generations that had elastomer, which turned around the traditional concept of this garments. 

 

Later, the designer added these technics to swimwear.With the new century, the creative gave the direction of its brand to his daughter, Nuria Sardá. On the other hand, the designer sold the company to the Belgium intimates group Van de Velde. 

 

Sardá’s work has been acknowledge by the Salon International de la Lingerie in Paris, the biggest event specialized in this sector. 

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