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The global fashion business journal

Jun 13, 202412:12am

Bernard Arnault: the best guardian of luxury brands, according to Brand Finance

The president and CEO of LVMH has achieved a score of 72.1 on the Brand Guardianship Index list for 2020. Loockheed Martin, president of an aerospace company, triumphs as first fist on the list.

Jan 24, 2020 — 4:01pm
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Bernard Arnault: the best guardian of luxury brands, according to Brand Finance



Bernard Arnault is ranked as the second best brand guardian with a score of 72.1. The president and CEO of LVMH is just behind Loockheed Martin, president of an aerospace company, according to the 2020 Brand Guardianship Index created by Brand Finance.


The list was presented at the World Economic Forum. The ranking consist of 100 executive directors from the best companies in the world and measures their functions as ambassadors and brand leaders, with a score from zero to one hundred.


François-Henri Pinault, the head of the Kering group, ranks eleventh on the list. He is closely followed by Jean-Paul Agon, CEO of L’Oréal, in twelfth position in the ranking. In position 17 stands Fabrizio Freda, president of Estée Lauder and not too far behind as twenty-fourth ranks Alain Wertheimer, president of Chanel.


The LVMH group closed its first nine months of the fiscal year of 2019 with a revenue of 38 billion euros (42.1 billion dollars), 16% more than in the same period of the previous year, and its organic growth was 11%.

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