Nike, Gucci, and Adidas power through the ranking by improving their positions, according to the latest edition of the Brand Finance report.
Nike, Gucci, and Adidas, the most valuable brands across the world. The American sports fashion company, the core company of the Kering group, and the German sports company lead the Brand Finance Global 500 2020, prepared by Brand Finance.
The American Nike has climbed up to become fortieth, and is the first fashion company on the list, with a brand value of 35 billion dollars. Gucci, for its parts, rises to position 99 with a brand value of 17.6 billion dollars. Adidas remains third in the apparel sector despite dropping 5 places down, it now positions as 104 in the ranking.
The American Nike has soared up to become fortieth on the list of the Brand Finance report and is the first fashion company appear.
Among others who equally feature on the list stand, H&M, the second-largest fashion distribution company by revenue, drops 25 places down and now lines as hundred and thirty-five. Luxury label Burberry, now ranking 421 after climbing 12 positions. Uniqlo which has also improved its ranking by climbing up 5 positions now ranks as 143.
On a global scale, Amazon has made history by becoming the first brand to exceed 200 billion dollars and retains, for the third consecutive year, the title of the most valuable brand in the world. The high-tech Google and Apple complete the podium by ranking second and third, which configures the list of the 500 most valuable brands in the world.