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The global fashion business journal

Jan 18, 20204:19pm

Reebok changes skin: unifies its logo in 2020

The German sportswear company has announced that it will unify its logo and wordmark to achieve maximum image performance.

Nov 6, 2019 — 6:09pm

Reebok changes skin: unifies its logo in 2020



Reebok will start the year unifying its image. The German sportswear company has announced that it will unify its logo and wordmark, meaning, the Vector logo and the drop-R, starting from the beginning of 2020.


The two graphic elements will be integrated into all sports and fashion products, including clothing and footwear. The company has explained that during this month a pre-launch of the new image will be carried out in some of the sports collections.


The brand logo was first introduced in 1992 and has been used in different ways since its launch. The new logo is the evolution of the original in order to "connect the brand's heritage with its future," Reebok said in a statement.


Reebok is owned by Adidas, which acquired it in 2005 for 3.8 billion dollars. Adidas closed the first nine months of its upward exercise, with a net profit of 1,811 million euros, 13.4% more than in the same period of 2018. Reebok increased its sales in the period by 5.4%, to 460 million dollars.

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