We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Aug 3, 202011:44am

Reebok changes skin: unifies its logo in 2020

The German sportswear company has announced that it will unify its logo and wordmark to achieve maximum image performance.

Nov 6, 2019 — 6:09pm
mds
Save

Reebok changes skin: unifies its logo in 2020

 

 

Reebok will start the year unifying its image. The German sportswear company has announced that it will unify its logo and wordmark, meaning, the Vector logo and the drop-R, starting from the beginning of 2020.

 

The two graphic elements will be integrated into all sports and fashion products, including clothing and footwear. The company has explained that during this month a pre-launch of the new image will be carried out in some of the sports collections.

 

The brand logo was first introduced in 1992 and has been used in different ways since its launch. The new logo is the evolution of the original in order to "connect the brand's heritage with its future," Reebok said in a statement.

 

Reebok is owned by Adidas, which acquired it in 2005 for 3.8 billion dollars. Adidas closed the first nine months of its upward exercise, with a net profit of 1,811 million euros, 13.4% more than in the same period of 2018. Reebok increased its sales in the period by 5.4%, to 460 million dollars.

Advertising
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...