Amongst the guidelines that the foundation suggests it’s the traceability to achieve a more ethic product, the elimination of dangerous chemical products or tags with clear instructions.
Ellen McArthur publishes the table of 10 key eco guidelines. The foundation has elaborated working hand in hand with academics and manufacturers, the report The Jeans Redesign, in which some key points are stablished of how sustainable jeans should be.
The key of sustainable jeans according to the organization lies in four main pillars, garment durability, material health, recyclability and traceability. Companies such as Gap, H&M, Lee or Tommy Hilfiger summed up to this initiative to produce denim.
Talking about durability, Ellen McArthur highlights that pants must bear at least thirty washes and must include tags with the correct care of the product. According to the foundation, the material health of the denim is conditionated to the absence of dangerous chemical products and conventional electroplating, also stone finish, potassium permanganate (PP) and sandblasting are prohibited.
On the other hand, the principles of denim´s recyclability according to Ellen McArthur are based in garments that must be manufactured with at least 98% cellulose fibers, metal rivets should be designed out or reduced and any additional material should be easy to remove.
Also, the foundation points that speaking about traceability, companies must provide information of how the garment was made and a special logo will be given to clothing items that follow the guidelines, a logo that will be reassessed annually.