A report by Accenture shows that technological identities reveal in a more precise and personalized way the profile of each customer.
The industry takes a step further to reach its customer. Companies will begin to use the digital identity of users to create differentiated products and services for each of them. That is a new manner to understand people that, until now, were grouped in socio-economic or demographic profiles, as stated in 2019 Tech Trends, a report prepared by Accenture.
Technological identities reveal in a more precise and personalized way the profiles of each one of its clients. Nowadays, thanks to technology, people interact with companies, either by means of devices or services created by the companies themselves through social networks or apps, or by means of other existing platforms on the Internet.
In this way, with each interaction, companies can elaborate an accurate portrait of who their customers really are depending on how they make use of technology.
Technological identity is the key to understand new generations of consumers
At present, there are already companies that are using technological identities in order to adapt their products and services to each of their consumers. In India, the SlicePay lending platform elaborates profiles of those that apply for a credit by analysing the manner in which they use technology.
The company Capital Float operates in a similar way. For example, if someone asks for a loan to start up a company related with technology, it will check the update status of the software in their mobile device in order to evaluate the applicant’s technological experience and so deduce if they have possibilities to be successful.
Companies must set their own ethical limitations when analysing the digital identities of their clients
In fact, the report points out that companies, under the omnipresence of technology,
have more opportunities than before, when they began their process of technological transformation and connected with their first customer bases.
However, Accenture warns that companies should consider the ethical implications behind the management of each individual’s data, noting that the companies themselves must set the limit.