We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jun 13, 20247:37pm

You can know a man by the phone he has: the era of technological identity

A report by Accenture shows that technological identities reveal in a more precise and personalized way the profile of each customer.


Feb 13, 2019 — 9:58am
Jaime Cevallos

You can know a man by the phone he has: the era of technological identity



The industry takes a step further to reach its customer. Companies will begin to use the digital identity of users to create differentiated products and services for each of them. That is a new manner to understand people that, until now, were grouped in socio-economic or demographic profiles, as stated in 2019 Tech Trends, a report prepared by Accenture.


Technological identities reveal in a more precise and personalized way the profiles of each one of its clients. Nowadays, thanks to technology, people interact with companies, either by means of devices or services created by the companies themselves through social networks or apps, or by means of other existing platforms on the Internet.


In this way, with each interaction, companies can elaborate an accurate portrait of who their customers really are depending on how they make use of technology.





At present, there are already companies that are using technological identities in order to adapt their products and services to each of their consumers. In India, the SlicePay lending platform elaborates profiles of those that apply for a credit by analysing the manner in which they use technology.


The company Capital Float operates in a similar way. For example, if someone asks for a loan to start up a company related with technology, it will check the update status of the software in their mobile device in order to evaluate the applicant’s technological experience and so deduce if they have possibilities to be successful.





In fact, the report points out that companies, under the omnipresence of technology,

have more opportunities than before, when they began their process of technological transformation and connected with their first customer bases.


However, Accenture warns that companies should consider the ethical implications behind the management of each individual’s data, noting that the companies themselves must set the limit.

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment