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The global fashion business journal

Nov 29, 20205:07pm

7 For All Mankind enters Uruguay, scores Ecuador and heads 20 stores in Brazil

The company, controlled since 2016 by Delta Galil, has just launched its first store in Punta del Este and is negotiating with a partner to address the Ecuadorian market.

Jan 16, 2020 — 9:00am
Andrea Rosales
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7 For All Mankind enters Uruguay, scores Ecuador and heads to the 20 stores in Brazil

 

 

7 For All Mankind continues its strong bet for Latin America. The American company, owned by the Israeli group Delta Galil, has just landed in the Uruguayan market and is negotiating with a potential partner to address the Ecuadorian market, as explained by Javier Brandwain, director of the company for Latin America and the Caribbean.

 

Based on this expansion, the company expects a double-digit increase in the region by 2020 and considers Latin America to be “an important base for the group's growth”. Brandwain says that high local competition has not affected the group, specialized in denim: “in Colombia, which is a very relevant market for us, there is enough space for national and international brands,” says the executive.

 

7 For All Mankind has just landed in Uruguay with the opening of its first point of sale in Punta del Este last December. The goal is for this establishment in Uruguay to become the starting point for its expansion in Mercosur.

 

 

 

 

In Ecuador, the group examines the possibility of entering through its partners in Panama, Mexico, and Central America or managing it directly. The company has already received a concrete offer from a local partner to bring the brand to the country. 7 For All Mankind contemplates expanding both through its points of sale, multi-brand stores or departmental chains.

 

Currently, Brazil is one of the markets in the region where the group evolves best, which expects to reach twenty stores in the country by the end of 2024. In the last year, 7 For All Mankind went from having only one store in the country to adding three more after the two new openings in San Pablo. In addition, the company plans to grow with new openings in Mexico, Panama, Central America and the Caribbean. 

 

On a global scale, 7 For All Mankind has approximately one hundred stores in Latin America, of which six are its stores, about sixty are points of sale in multi-brand stores, and departmental chains such as El Palacio de Hierro or Félix Maduro.


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