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The global fashion business journal

May 22, 20249:56pm

Agent Provocateur names new CEO

The intimate apparel brand has hired Michelle Ryan, former executive of Kurt Geiger, as new chief executive officer.

Jan 20, 2020 — 8:08pm

Agent Provocateur names new CEO



Agent Provocateur names new chief executive officer. The company, owned by Sports Direct owner Mike Ashley, has appointed former Kurt Geiger executive Michelle Ryan as new CEO, according to a press release.


Until now, Ryan served as buying and supply chain director at British footwear retailer Kurt Geiger. She previously held executive roles at companies like Diane von Furstenberg, Jimmy Choo, Burberry and Saint Laurent.  


In recent months, there have been several other C-suite changes at Agent Provocateur. Sandra Mertens-Lustig, joint managing director, has left the company to join Lulu Guiness. The other managing director, Kerry Neill has been promoted to chief commercial officer at Agent Provocateur, according to WWD.

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