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The global fashion business journal

Apr 19, 20245:28pm

AllSaints grows in The Netherlands, opens corner in De Bijenkorf Amsterdam

The British fashion company has opened a concession with its womenswear offer in the historical department store. The company is already present in the Netherlands with nine stores.

Nov 13, 2019 — 9:00am
Daniela García

AllSaints grows in The Netherlands, opens corner in De Bijenkorf Amsterdam



AllSaints fuels its Netherlands market. The British fashion company has opened in the historical department store its womenswear concession. The group is already present in the country with nine more points of sale, one directly operated store and eight in multibrand stores.


The British company already sold womenswear and accessories in the department store ecommerce. AllSaints, which has womenswear, menswear and childrenswear offer, was founded in 1994 by Stuart Trevor, and Kait Bolongaro.


The British company has more than 230 stores around the world and more than 3,200 employees. AllSaints, that is present in 27 countries worldwide like Belgium, France, United Kingdom, Ireland, Spain and Germany, amongst others. AllSaints is led by Peter Wood, who joined the group in 2010 as chief financial officer and was appointed as chief executive officer last September.





According to the last available data, the company ended its fiscal year 2018 with a revenue of 325 million dollars. The private equity, firm Lion Capital LLP, acquired 85% of the company’s capital in May 2011, with the goal of boosting its revenue up to 1.3 billion dollars and expanding its business in Europe and the United States.


De Bijenkorf, the department stores group was founded in 1870 by Simon Philip Goudsmit in Amsterdam. The group is still located in the Dam Square in Amsterdam, but it’s also present in Amstelveen, La Haya, Eindhover, Maastriht, Rotterdam and Utrech. The company is owned by the Weston family, which also owns Selfridges, Holt Renfrew and Brown Thomas.

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