We use first party and third-party Cookies to help us understand Website usage and to improve the content and offerings and to provide you advertising, analytics and other purposes related to your navigation habits. If you continue scrolling, we consider you accept the policy. You can read more about our cookie policy.

The global fashion business journal

Jan 28, 20205:12am

Asics double speed in Q2: shrinks sales 2.9% and rise benefit 53.4%

The revenue of the Japanese giant backed up to 1.5 billion euros (1.7 billion dollars), and its benefit arrived at 84.1 million euros (93.3 million dollars).

Aug 5, 2019 — 4:15pm

Asics double speed in Q2: shrinks sales 2.9% and rise benefit 53.4%



Asics elongates its drop in sales. In semester ended 30th of June, the sportswear brand dropped 2.9%, up to 1.5 billion euros (1.7 billion dollars). Its net benefit, however, rised 53.4%, up to 84.1 million euros (93.3 million dollars).


The group is in the middle if a transformation plan for 2020 and has set as a goal “to lead the performance running market, to expand Onitsuka Tiger brand, and to speed the business in Shanghai, and develop the digital business a new growth driver”. The drop in sales, according to the brand, is due to the “low performance in sporting equipment and textiles”. The benefit obtained by both product categories are not even listed in its annual report.


It hasn’t been the best period for running either, its sales dropped 3.2% in Q2, up to 705.5 million euros (783.4 million dollars). Performance running is the group’s core business line and represents 44% of its revenue.


The brand Oitsuka Tiger, that this year celebrates its 70th birthday, has been the one that ceased the drops for running, its sales rised 7.5%, up to 193.5 million euros (214.8 million dollars). Product dedicated to core performance stuck its sales in 183.3 million euros (203.5 million dollars), and overcome textile, that dropped 12.1%, up to 166 million euros (184.3 million dollars).


By regions, Japan and North America rised 0.4% and 2.5% respectively, while sales in Europe dropped 10.7%. It wasn’t the best period in China, with a drop of 6.1%, and in the oceanian region, where sales stuck and there was no movement.

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment