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The global fashion business journal

19 Sep 201923:23

Asos appoints first chief product officer

The British e-commerce platform promotes the director of technology and customer experience. The executive joined the company in 2013.

27 Feb 2019 — 16:00
Asos expands its structure with the newly created chief product officer




Asos expands its structure. Andrea Trocino, director of technology and customer experience at the group, has been promoted to the newly created role of chief product officer at Asos, Drapers can reveal. 


The manager joined the company in 2013 as head of the mobile division. In October 2016, Trocino was promoted as director of technology for the Asos website and apps, post that he occupied until December 2018, when he took the position of director of technology and customer experience at the company.


This appointment takes place after the British company had been modifying its leadership in recent months. Last December, Mark Holland, has been promoted to COO, who until that time had been in charge of the supply chain management.

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